Some vitamins cannot be stored in the body and released evenly. Such vitamins are contained in a special layer of Omnibionta®3 All Day Energy tablets and are released slowly and systematically
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Fatigue due to factors such as a long day, not enough sleep or an unbalanced diet is a major problem in the modern world. In Belgium and France, EMD is addressing this problem with a new and innovative product called Omnibionta®3 All Day Energy.
Juggling work and family, staying in touch with friends, and keeping abreast of social media — all too often we are haunted by the specter of fatigue, which drains us of energy, enthusiasm, and enjoyment. Although it would be very convenient if “an apple a day kept the doctor away,” an apple alone does not help much if it is accompanied by toast and jam in the morning, a salami sandwich at noon, and pizza in the evening. When combined with shortages of sleep and exercise, such unhealthy habits turn us into zombies who lack energy and are always tired.
“When you ask people what most affects their health, they generally mention fatigue,” says Ariane Misonne, General Manager at EMD Consumer Healthcare in Belgium. “Not everyone consumes the minimum recommended daily amounts of fruit and vegetables. Many people rely too heavily on convenience foods that are quick and easy to prepare, but lack the vitamins and other nutrients that our bodies need to maintain energy.” This problem is counteracted in Belgium by Omnibionta®3 All Day Energy and in France by Bion® Energie Continue.
“When you ask people what most affects their health, they generally mention fatigue.“
General Manager at EMD Consumer Healthcare in Belgium
Omnibionta®, which has been on the market in Belgium since the 1950s, is one of the products Belgian doctors and pharmacists recommend most often against vitamin deficiency. This success is due in part to the manufacturer’s continuous enhancement and improvement of the product. “In 2005 we improved the Omnibionta®3 formula by adding friendly bacteria. This made our product unique,” explains Misonne. “The same product is available in France and Germany under the name Bion®3.”
The tablets have three layers, which consist of vitamins, minerals, and friendly bacteria. The latter are included because an unbalanced mix of gut flora can cause tiredness and fatigue and the friendly bacteria help to restore equilibrium. Numerous clinical studies have demonstrated the nutritional benefits of friendly bacteria, which give people more energy by enabling their bodies to utilize nutrients more efficiently. An improved bacterial environment also enables fat to be burned more effectively.
Energy all day long — in addition to vitamins, Omnibionta®3 All Day Energy contains minerals and probiotic bacteria
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Nine years after the last major update, the Omnibionta® and Bion® product families have now been expanded once again. All Day Energy and Energie Continue primarily target active people who suffer from a lack of energy. “Certain vitamins are responsible for regulating the amount of energy that is available in the body,” says Misonne. A special feature of the new products is that they release specific vitamins throughout the day. They do so by using a special coating to cover vitamins that the body cannot store.
As a result, the tablets consist of three parts due to the different release times of their active ingredients (vitamins, minerals, and friendly bacteria). The top layer contains minerals and some vitamins, zinc, iron, and iodine. They are released as soon as the tablet’s coating is dissolved in the stomach. At the same time, the tablet also releases the friendly bacteria and vitamin E in the second layer.
The third layer of the innovative tablet primarily contains high dosages of active ingredients that supply the body with energy, such as vitamins C and B. Most of them are water-soluble and cannot be stored in the body. However, anything that is not immediately needed is generally excreted from the body in the urine. Even high doses cannot change this fact.
“The systematic release method has already been used for many years for vitamin C products. However, it is a new feature in multivitamin preparations,” says Misonne. The vitamin coating in the tablet’s third layer initially expands in the stomach, forming a kind of “strongbox” that releases the vitamins slowly and systematically all through the day.
“We wanted to counteract the effects caused by busy lives and poor diets, without making people feel bad about themselves,” says Misonne. She herself takes Omnibionta®3 All Day Energy to help her body stand up to winter infections or whenever her life is unusually busy. “When I’m continuously exhausted, of course I also check to make sure I’m getting enough sleep. The combination of these two factors has always helped me!” she says.
|Five signs that you’re suffering from fatigue:|
|Reaching for coffee or chocolate to combat regular daily energy dips
Zoning out (or even dozing off) in meetings at work
Inability to start exercising even though you know it will make you feel better
Increased irritability with family members or friends
Difficulty concentrating or constant postponement of complex tasks
The EMD subsidiary Allergopharma specializes in the diagnostics and treatment of numerous allergic illnesses.